I believe one of the best copywriters who ever lived was Gary Halbert. He wrote some of the most profitable letters and space ads on history. And, on top of all that, he was a fantastic teacher of copywriting as well.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.
Smart.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
When you do, here's what'll happen as a result...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
Don't even think about writing another ad before you have a swipe at your side.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.
Smart.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
When you do, here's what'll happen as a result...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
Don't even think about writing another ad before you have a swipe at your side.
About the Author:
Discover How To Write Ads that make money plus other stealth marketing strategies by visiting www.JohnAnghelache.com.










